{"product_id":"japanese-premium-murasaki-sea-urchin-100g","title":"Japanese Premium Murasaki Sea Urchin【100g+】","description":"\u003ch3\u003e\u003cb\u003eMurasaki — the Northern Purple Urchin\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eMurasaki (紫云丹) means \"purple sea urchin\", named for its long dark spines. Graded for raw eating and laid out whole in a tray, handled cold the whole way, so the lobes arrive holding their shape rather than broken down into a loose mass.\u003c\/p\u003e\n\u003cp\u003eIt is the quieter of the two urchins most people meet. The colour is a pale gold rather than the deep orange of a bafun, and the flavour follows: soft, creamy, gently sweet, with a clean finish that does not linger. If bafun is sometimes too rich to eat much of, this is the one you can keep eating.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWhy This One\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eSashimi grade:\u003c\/b\u003e prepared for raw eating, straight from tray to plate.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003ePale gold:\u003c\/b\u003e lighter and more elegant on the plate than deep-orange urchin.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eClean, gentle sweetness:\u003c\/b\u003e delicate rather than heavy.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eKelp-fed:\u003c\/b\u003e a faint seaweed note behind the sweetness.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eWhole lobes:\u003c\/b\u003e sorted and laid out, so they hold their shape.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cb\u003eHow To Serve It\u003c\/b\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eOn its own:\u003c\/b\u003e a lobe at a time, unadorned.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eUni don:\u003c\/b\u003e over warm seasoned rice, with nothing louder than shredded nori.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eNori hand roll:\u003c\/b\u003e crisp nori, a little rice, urchin, eaten immediately.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eWith raw scallop or prawn:\u003c\/b\u003e a lobe set on a sweet raw slice, no sauce at all.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThrough pasta:\u003c\/b\u003e folded into hot pasta off the heat, never cooked.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eThe one rule:\u003c\/b\u003e go easy on the soy. Soy and wasabi at the levels you would use on tuna will erase it entirely. Taste a lobe plain first — usually it needs nothing.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eHandling\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eEat raw:\u003c\/b\u003e this is intended to be eaten raw. Pregnant women, young children, older people and anyone immunocompromised should cook it through instead.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eKeep:\u003c\/b\u003e refrigerated at 0–4°C, tray flat and sealed. Do not freeze — the lobes rupture and turn to water on thawing.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eEat within:\u003c\/b\u003e a day or two of delivery.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Madam Seafood","offers":[{"title":"100g","offer_id":46210578513964,"sku":null,"price":158.0,"currency_code":"AUD","in_stock":true},{"title":"200g","offer_id":46210578546732,"sku":null,"price":248.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0378\/7292\/6764\/files\/8c0dced146da809b5dd1c11930e088f3_ab4f4db7-b767-44d1-a65b-311a1c6ab451.jpg?v=1789907936","url":"https:\/\/www.madamseafood.com.au\/products\/japanese-premium-murasaki-sea-urchin-100g","provider":"Madam Seafood","version":"1.0","type":"link"}